The reason for being on LinkedIn is to be able to take your relationships off of LinkedIn. As Important as LinkedIn is in building relationships, it’s equally important to eventually take those relationships offline, and communicating via email is often the next step in that process.
In addition to LinkedIn’s existing CRM-Lite features, syncing your email allows you to track your activity with connections on LinkedIn beyond the LinkedIn message and social engagement.
You may want to check with your IT department’s policies before syncing your work email, but if you can, syncing it to LinkedIn can be helpful in a few ways.
How to Sync Your Email With LinkedIn
STEP 1: Click on Connections in the Main Menu
STEP 2: Click on the Grey Gear Icon to the Right
You can see many sync options including Gmail, Yahoo! and Outlook.
STEP 3: Sync Your Email Account
When you do this, a few things happen as a result. (You can get added functionality by syncing your calendars and contacts.)
Benefits of Syncing Your Email with LinkedIn
1. When I’m on someone’s LinkedIn profile, I can see if we’ve emailed recently.
On a person’s profile page, I can see the subject line, date and source of my exchange, in this case, Gmail. However, I cannot see the full email exchange. It simply shows me when I communicated with that person. I can’t see the text of the email.
This is how emails appear on the LinkedIn Connected app on an iPhone:
2. When I’m in Connections, the default is Recent Conversation.
If I’ve sent an email to someone via Gmail today, LinkedIn registers it as a recent conversation and their name moves to the top – most recent.
3. On the Connected LinkedIn app, you can email people directly if you sync your email account.
4. In the Connections section, instead of communicating via LinkedIn Message, I can select email as a mode to communicate with someone.
For example, I can respond to an Update on the Connections page via email. When I go to the Connections page and look at the updates at the top, Eg. Congratulate, I can choose to email them directly from my email address.
I can also send someone an email from the Message button when selected in list form.
As you can see, by syncing your email, you can email a person directly from within LinkedIn, without having to go to your email account.
Please note, this article is by no means a detailed account of what you can do when you sync your email, but it should give you an indication whether you want to look into it further.
If you link your email account, it opens up the potential to contact people more fluidly from your email account within the LinkedIn platform.
Celina Guerrero is founder of Los Angeles-based social sales strategy and training company, Social to Sales. We help you transform your expertise into revenue through personal branding, social selling and digital influence.
Interested in learning more? Contact Celina at 310-994-8099, email her at email@example.com, or sign up for our weekly e-news and blog updates by clicking HERE.