If you were a kid in the 70’s like me, you’ll probably remember the Life Cereal Commercial where Mikey, the cute kid at the kitchen table tries Life cereal, and to the surprise of his brothers, likes it.
Here’s what happens:
Brother 1: What’s this stuff?
Brother 2: Some cereal. It’s supposed to be good for you.
Brother 1: Did you try it?
Brother 2: I’m not going to try it. You try it.
Brother 1: I’m not going to try it.
Brother 2: Let’s get Mikey. Yeah! He won’t eat it. He hates everything. He likes it! Hey Mikey!
When I think about social selling, most people, once they try it, like it. Well, BE MIKEY!
5 Social Selling Lessons We Can Learn From Mikey
1. Even if you hate “everything” about social media, you might like using social for selling once you realize how useful it can be for reaching your revenue goals.
2. Start social selling and become an industry leader while your competitors spend their time bickering over whether they’re going to try social selling or not.
3. Be the guinea pig.
4. Even if your colleagues aren’t social selling, pay them no mind, and start learning social selling best practices.
5. Grow up to be a successful sales professional, like the real Mikey (child actor, John Gilchrist – who’s currently Director of Media Sales at Madison Square Garden).
By using tools like LinkedIn and Twitter you can find leads, conduct easy, effective prospect research, build new business relationships that lead to real business, and make your expertise known to your industry and potential customers.
If you liked this article, you may also like: 7 Social Strategies for Getting Your Prospect’s Attention or Dracula’s LinkedIn Profile.
To learn more about how social selling can help you make more sales, please contact me at firstname.lastname@example.org or call me at 347-277-5162.