Guess what I learned?
On average, 50% of people Who View My Profile view me from their Mobile app.
(You can view this information in Who’s Viewed My Profile.)
With half the viewers looking at my profile from a mobile app, needless to say, what my profile says about me on a mobile device is pretty darn important!
However, your profile on a mobile device only resembles a fraction of your full profile without clicking. So pay attention to these small bits of prime real estate to ensure you give readers a good impression.
Tip: If you put your headshot on the nail of your pinky, could you tell it was you? If you need a new photo to accomplish that, read this.
HEADLINE: Only 45-50 Characters
Tip: The first word of your headline should say what industry you’re in, so readers can quickly identify your place in the business world.
Super Prime “Above the Fold” Real Estate
The term “above the fold” comes from newspapers traditional paper format. What you see on the page (above the fold) is immediately seen without further action. But to see the articles below the fold, you have to open the paper up, or in digital terms, scroll down.
Headline: The Top View
Tip: Your headline is just that – something that draws the reader to read more.
Photo: Large Portion of Prime Real Estate
Tip: Get a professional photo taken.
Education: Only the First Listed on Your Profile
Tip: You can reorder your Education listings. Whichever you want shown on the super prime -above-the-fold real estate, put it first on your list of education.
Company Logo, Name + Job Title
Tip: Don’t limit this to the job title HR gives you. For example, if you put “Vice President” in the title. That doesn’t mean anything. But if you write VP of [Eg. Department, ] people will better understand your responsibilities.
Prime Real Estate
LinkedIn Published Article: Last Post
Recent Activity: Last Update
Tip: Stay on business topic and only share quality articles so the last thing you post is always good enough to represent you well on Mobile.
Next in line of importance?
Not your Experience. Instead LinkedIn prioritizes sharing with the viewer any shared groups and / or connections.
If someone’s choosing between you and someone else and they see your competitor has three mutual connections and you have none, that could make or break getting your foot in the door.
Groups in Common + Shared Connections
Tip: Always connect with people you meet. So many people worry about accepting connections from strangers when much of the time, they aren’t connecting to people they actually have spent time with!
Tip: Join Groups that your ideal buyer spends time with. Read this for help.
Variable Prime Real Estate
Only now, do you get to choose the order of what comes next. After your groups and people in common, you are able to resort the order of your profile. Whatever you have on your online profile will mirror the order of your Mobile Profile.
Be strategic! If you’re a writer, put your publications first. If you want your current job showing, put Experience first before Summary. If you have a major award that defines your work, put that first.
Here are some other notes on what is considered prime real estate for some of the additional sections.
Only the first 5 lines of your summary show. Make sure they describe who you help and how you help them. Online readers scan, so get to the point. You reader will thank you.
Experience: Title Line Only – Maximize It!
No description is shown here without clicking, so make your job title count.
Tip: Don’t limit this to the job title HR gives you. For example, if you put “Vice President” in the title, that doesn’t mean anything. But if you write VP of [Eg. Department, ] people will better understand your responsibilities.
Recommendations: Only the first 200-250 characters of the first Recommendation listed on your Profile.
You might have 10 recommendations, but only the first one shows.
Tip: You can reorder your recommendations to select your top recommendation. If you haven’t asked for recommendations yet, do it today. In the same way mutual connections offer an immediate rapport, a great recommendation right out of the gate, so to speak, can build instant credibility.
Skills: Only Top 2 Skills
Tip: You can reorder your skills so that the two most important ones are on top and visible on your mobile profile.
Advice for Contacting:
Tip: Always include a phone number or email address in this section.
50% of people looking at your profile could be viewing it via Mobile too. Make sure you use the prime mobile real estate strategically and give the right impression.
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Celina Guerrero is founder of Los Angeles-based coaching and training company, Social to Sales. We help you transform your expertise into revenue through professional branding, social selling and online influence.
Interested in learning more? Contact Celina at 310-994-8099, email her at firstname.lastname@example.org, or sign up for our weekly e-news and blog updates by clicking HERE.