Did you know that you can tag commentators on your LinkedIn articles, even if they’re second- and third-degree connections? Also known as a “mention”, this allows you to create a hyperlink out of someone’s name. That link takes you to that person’s LinkedIn profile, and they are notified that you have mentioned them.
Typically, you can only mention your first-degree connections when posting updates or leaving comments on other people’s updates. But the other day, I published a LinkedIn article, and I was able to use the mention feature with second- and third-degree connections who commented on my article.
Here, you can see that when I started typing “@dana” there are three categories of links from which I can select: Participants, Connections (first-degree) and Companies.
While you can easily publicly mention people on Twitter, this feature has been restricted to first-degree connections on LinkedIn. While the inability to mention anyone on LinkedIn is probably a good thing, if someone takes the time to comment on something you wrote, it’s nice to be able to acknowledge them.
Responding to a comment on your article shows you’re interested in what others have to say. Using the mention feature when typing their name ensures that they will know that you’ve acknowledged them. And displaying a hyperlink to their LinkedIn profile spreads their comment beyond the article itself, by offering an easy way for others to view their profile and find out more about them.
We all want to be acknowledged and this is a simple way of recognizing others. Acknowledging your network is a key strategy of social selling and good social networking.
Celina Guerrero is founder of Los Angeles-based social sales strategy and training company, Social to Sales. We help you transform your expertise into revenue through personal branding, social selling and digital influence.
Interested in learning more? Contact Celina at 310-994-8099, email her at firstname.lastname@example.org, or sign up for our weekly e-news and blog updates by clicking HERE.