The alternate title to this article might be, “How to Use LinkedIn to Discover Your Top Industry Influencers”. They are two sides of the same coin, but both can help you become a subject matter influencer on LinkedIn.
LinkedIn’s Search Function: Filtering for Industry-Specific Content on LinkedIn
If you spend any time on LinkedIn, you’ve most likely utilized LinkedIn’s search function to find a specific person you’re connected to (or want to connect to), a group you want to join, or a company you want to learn more about. But, did you know you could find influencers in your industry by typing in an industry-specific phrase into LinkedIn’s search bar? This can be done by using the “post” search function.
Let’s say you want to find people on LinkedIn who are considered thought leaders on wind energy. Go to the LinkedIn search bar, filter your search for Posts (see below for instructions with screenshots), and type in “wind energy”. LinkedIn will return a list of relevant content, such as posts (also known as long-form articles via LinkedIn Publisher) and SlideShare decks from thought leaders. This is a great way to discover people who are well-known and respected in their industry.
There is a caveat to the LinkedIn post search function: The search isn’t an exact science. As with any social network, LinkedIn has its share of spammers, and some people are prolific about a topic for 2 or 3 months but then stop writing about it. Finding the true influencers in an industry takes a little trial and error, but the LinkedIn post search function is a great tool to get you started.
Step 1: Select “Posts” from the drop down menu next to the LinkedIn Search Box.
Step 2: Type in the keywords for your desired search in the box.
E.g., “Wind Energy”
You can then refine your search results. For example, in the Authors section in the left sidebar (as shown below), LinkedIn will display the number of posts each author has written on LinkedIn.
PRO Tip: Refine your results by selecting the post date range you want to see. This will ensure that you’re looking at potential influencers who are actively writing about a particular topic.
LinkedIn Publisher: How Publishing on LinkedIn Helps You Become an Influencer
I’ll be writing more in-depth about this in a future post, but it’s important to note that publishing on LinkedIn is the other side of the coin I mentioned above. LinkedIn Publisher, now available to all LinkedIn users, can greatly increase your exposure and “footprint” on LinkedIn. If you’re a subject matter expert on a given topic, then I highly recommend you start publishing long-form articles on that topic via LinkedIn. The potential reach of your articles is exponential and can get you in front of the right people or help distinguish you from your competition.
This is Alexios’ Profile, from the example above. You can see the potential of exposure on LinkedIn when writing consistently on a defined topic. When Alexios writes a new LinkedIn article, it appears with a thumbnail in his LinkedIn profile and offers his connections (and people not connected to him) an opportunity to “follow” what he’s saying on LinkedIn.
You can see the potential of the post search function in two primary ways:
- You can see who are the prolific authors and top influencers on a topic on LinkedIn. These people could potentially be a client, partner or referral, (or competitor).
- You can see the potential of showing your expertise by consistently publishing on a specific topic on LinkedIn.
Celina Guerrero is founder of Los Angeles-based coaching and training company, Social to Sales. We help you transform your expertise into revenue through personal branding, social selling and digital influence.
Interested in learning more? Contact Celina at 310-994-8099, email her at firstname.lastname@example.org, or sign up for our weekly e-news and blog updates by clicking HERE.