Do you find yourself frequenting networking events that don’t put you in contact with people that serve your business goals?
We all have the same number of hours in the day: 24. Your ability to get ahead of your competition is dependent on using those hours wisely.
Before you decide to attend a networking event, review these 10 criteria.
Is there an attendee list you can review? Will prospects or likely referral sources to ideal prospects be present?
Will you be able to provide the attendees with referrals? (Give to get, right?)
Is there anyone in attendance that can provide an introduction to someone you want to meet?
Are you dreading attending this event?
Does the room give you physical access to those you want to meet? (Are there going to be 500 people, but you’ll be stuck between 2 people at a table for 3 hours?)
Do you have to drive 3 hours to and from this event? Can you add meetings to your itinerary to make it more worth your time?
Is the speaker worth meeting and listening to? Would you impress your clients and network if you said you heard that person speak?
6. Marketing Value
Is it important for you to be seen at this event?
7. Learning Value
Being agile and nimble in today’s marketplace is a prerequisite for success. What will you learn?
8. Pre-arranged meetings
Will you be able to have at least one, if not more meetings set ahead of time at the event? Consider these meetings insurance in case the rest of the event is a bust.
Would you personally pay to attend this event?
10. Opportunity Cost
This is perhaps the most important. What could you be doing instead? Weighed against other opportunities, is it worth it?
It’s easy to run around to a new event every night in hopes you’ll meet a future client. You might. But ask yourself these questions first to consider whether the investment is worth it.
Celina Guerrero is founder of Los Angeles-based social sales strategy and training company, Social to Sales. We help you transform your expertise into revenue through personal branding, social selling and digital influence.
Interested in learning more? Contact Celina at 310-994-8099, email her at email@example.com, or sign up for our weekly e-news and blog updates by clicking HERE.