I always say being a social seller is like falling in love for the first time. No matter how much you read or hear about it, you never really know what it’s going to be like, until you’ve experienced it first hand.
I share with people the benefits of developing a personal brand, advancing relationships through the social sales funnel, and building influence and attractiveness through content.
When I have a client that contacts me to share that they just had an amazing new business opportunity come unexpectedly from LinkedIn because they’ve been active on the social network, that’s when I know there’s no going back for them. They’ve felt first hand the power of building relationships online and the easy accessibility of transforming their expertise into revenue.
In an attempt to explain what life is like as a social seller, here’s a short list of 10 benefits you will gain in your professional life — if you’re willing to learn and execute social selling strategies and skills on a regular basis.
10 BENEFITS TO YOUR LIFE AS A SOCIAL SELLER
- You feel like you’re top of mind with your network. You regularly advocate your network’s achievements, so you’re continually strengthening those bonds and positioning yourself to be referred when the right moment arises.
- When lead counts are low / pipeline is empty, (or before you get to that point!) you won’t feel helpless. Instead you’ll have a simple Go-To Lead Gen plan in place so you can quickly focus on generating business.
- If you (have to) leave your job tomorrow, you know your network of 1st connections with whom you communicate actively serves as a strong asset when moving to another company or position.
- Articles you’ve written on your blog or posted on LinkedIn differentiate you from the competition for potential clients who are evaluating you online before they decide whether they’ll actually meet or talk with you.
- You won’t ever be caught in a position when your prospective client knows more about their problem and the possible solutions, than you. You actively use social and search to read what your buyer is reading so you can persuasively respond to your prospect’s questions.
- You have alternative ways of following up and participating in conversations. You have a Twitter account and know how to use it for research or connecting with prospective clients and industry influencers.
- You’re not worried that a referrer, thinking your profile looks bad and doesn’t accurately reflect the high quality of the expertise they say you have, would hesitate to share your LinkedIn profile with a potential client.
- You feel relatively confident you will be found in search by those looking for someone with your expertise, because you have a keyword-optimized LinkedIn profile.
- If you come up in LinkedIn search results (especially as a 2nd degree connection) your profile stands out to those whom you most want to attract.
- You’ll improve your chances of getting business by seeing how you’re connected to a prospective client. Instead of going in cold, you can get an introduction or referral. And likewise, your prospect will trust you more if they see you have connections in common.
By being active in social selling strategies and tactics, you’ll feel more confident and informed, which in turn will position you for greater business success.
Celina Guerrero is founder of Los Angeles-based social sales strategy and training company, Social to Sales. We help you transform expertise into revenue.
Interested in learning more? Contact Celina at 310-994-8099, email me at firstname.lastname@example.org, or sign up for our weekly e-news and blog updates by clicking HERE.